Product Marketing Manager, Customer Lifecycle

Marketing
Product Marketing Manager, Customer Lifecycle
IL, Netanya (On-site)
Description

Our Product Marketing Manager, Customer Lifecycle will be responsible for driving revenue growth and pipeline generation from existing Bright Data customers.

You will execute targeted sales plays, implement playbook-driven campaigns, and scale self-serve customer revenue by converting them into high-value, engaged accounts. Your role is strategic yet hands-on, ensuring successful expansion, upselling, and cross-selling to our current customer base.

Responsibilities
Design, launch, and optimize customer lifecycle campaigns focused on pipeline generation and revenue expansion.
Execute targeted sales plays including upsell, cross-sell, and feature adoption initiatives aligned closely with the sales team.
Leverage existing playbooks (e.g., usage-based expansion, renewal acceleration, competitive displacement, product cross-sell) to drive growth.
Identify and scale opportunities to convert self-serve paying customers into high-touch enterprise or strategic accounts.
Collaborate closely with sales to ensure alignment and consistent messaging and cross-team execution across customer-facing activities.
Track, measure, and report performance and continuously iterate and improve campaign effectiveness through experimentation, segmentation, and personalization.
Requirements
5+ years in customer lifecycle or customer growth from $100M+ tech companies where developers / AI companies are the main customer.
Proven track record designing and executing successful sales plays, upsell/cross-sell initiatives, and expansion campaigns.
Strong analytical skills to track performance metrics, customer insights, and refine campaigns based on data.
Experience working collaboratively across sales, product, and marketing teams.
Familiarity with tools and platforms for lifecycle marketing (Salesforce, HubSpot, Marketo, Intercom, Gainsight, etc.).