Paid Social Marketing Analyst

Who we are & what we do:

Resident is an industry-leader in the Direct-to-Consumer (e-commerce) space. While our customers are primarily based in the US, our R&D, Product, and Data teams have been operating out of Tel Aviv since our founding. Our mission is simple, we are building a best-in-class ecommerce platform that leverages data and technology to create a competitive advantage for our brands. Starting from the marketing acquisition funnel and continuing through each customer's journey, our tools and technology enable us to go the extra step to deliver a world-class customer experience. Our company is built around continuously improving our ability to introduce new customers to our products and wow them with exceptional experiences through the shopping and post-purchase journey. We love to use data and metrics to drive our decisions, while keeping in mind that customers don't speak in numbers, and that each one should be treated as a member of our family.
Oh, and by the way, you'll get to work with a diverse group of experts around the globe. You can expect a hard-working team of people who understand how to create meaningful connections and get great work done virtually - it's in our nature!
We shape the business decision-making process by providing the business units with the data as well as the insights about the risks and potential of their initiatives. We make sure to capture the opportunities that require strong data foundations, and we invest heavily in unlocking opportunities that require advanced data modeling.

What You'll Be Doing:

We are looking for a brilliant Marketing Analyst who is a quick learner and an independent, logical thinker for our Marketing Analytics team. The position combines deep business & marketing understanding, working closely with the Marketing teams, generating data-driven insights, developing processes and tools, and improving and innovating measurement solutions. You will collaborate internally and externally with marketing platforms and 3P vendors to maintain Resident's position as a leader in utilizing marketing data and measurement effectively. Our Marketing Analyst will be part of the team that brings superpowers to our marketing teams and allows the company to achieve its ambitious goals.

Roles and Responsibilities:

Measure the performance and effectiveness of marketing investment across a diverse set of marketing channels, with a focus on paid social media
Lead Analytical processes, challenge the status quo from hypothesis to actionable insights
Turn great ideas into automated and scaled data-driven processes
Work closely with the Marketing teams to identify opportunities and measure their impact

Requirements:

BSc/BA in a highly quantitative field such as Economics/Industrial Engineering/Statistics
Hands-on campaign management experience in Paid Social - a plus
Previous experience in performance marketing / E-commerce company - a plus
Previous experience as a Marketing/business analyst - a plus
Experience with SQL (Big Query) and data visualization tools (Looker) - a plus
A fast learner with high attention to detail and a proven ability to multitask on several projects simultaneously
Strong analytical skills and ability to deep dive into details
Driven by business goals, with a strong understanding of business and marketing principles
Proactive and capable of leading initiatives with minimal guidance