Monetization Director - TETRIS Block Party

At PLAYSTUDIOS, we create engaging and innovative gaming experiences that captivate millions of players worldwide. Our focus is on combining creativity, technology, and data-driven insights to craft exceptional games.
We are looking for an experienced Monetization Director to join our Tetris Block Party team and lead the game's monetization strategy. This role is responsible for shaping the commercial performance of one of our flagship titles by creating compelling player experiences that maximize long-term engagement, retention, and revenue.
As a Monetization Director, you will define and execute the game's monetization vision, working closely with Product, LiveOps, Economy, Data, Marketing, and Creative teams. You will combine strategic thinking, creativity, player empathy, and analytical excellence to optimize the player journey and drive sustainable business growth.
This is a unique opportunity to influence one of the company's most important products, lead cross-functional initiatives, and play a key role in the future success of Tetris Block Party.
Duties and Responsibilities
• Define and lead the monetization strategy for Tetris Block Party, aligning business goals with an outstanding player experience.
• Own the performance of monetization KPIs, including revenue, ARPDAU, payer conversion, retention, and player lifetime value.
• Design and optimize pricing strategies, in-game offers, promotions, events, and monetization systems.
• Lead the planning, execution, and analysis of A/B tests to continuously improve monetization performance.
• Partner closely with Product, Game Economy, Data, LiveOps, Marketing, Creative, and Development teams to identify growth opportunities and drive business impact.
• Use player behavior, segmentation, and analytics to make data-driven decisions and improve monetization performance.
• Lead and mentor monetization professionals while fostering collaboration across global cross-functional teams.
• Prioritize initiatives, manage multiple strategic projects simultaneously, and deliver measurable business results.
• Stay informed on industry trends, competitor strategies, and emerging monetization best practices within the mobile gaming market.
Requirements
• 8+ years of experience in monetization, or a related business function within the gaming industry.
• Proven experience leading monetization strategy for live mobile games.
• Strong analytical skills with the ability to translate complex data into clear business decisions.
• Extensive experience working with KPIs, A/B testing methodologies, pricing strategies, player segmentation, and revenue optimization.
• Proven experience collaborating with Product, Data, Economy, Marketing, and LiveOps teams in a cross-functional environment.
• Advanced Excel skills and strong analytical capabilities.
• Solid SQL knowledge and experience working with large datasets.
• Excellent communication, leadership, and stakeholder management skills.
• BA/B.Sc. degree in Economics, Industrial Engineering, Mathematics, Statistics, Business, Computer Science, or another quantitative field.
• English proficiency, both written and spoken.

This is a hybrid role based in our Tel Aviv office

About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
California Residents: Please review our California HR Data Privacy Policy for information about our data practices.