Partner Marketing Manager

Lili is a business finance platform designed to make the financial aspects of running a business easier to manage and understand. Lili combines business banking, accounting, invoicing & payments, and tax preparation software in one platform–empowering business owners to focus on growing their business.

Who are we?

The Marketing and Partnerships team at Lili drives all partner-focused marketing initiatives. We craft data-driven strategies, shape compelling value propositions, design campaigns tailored to specific audiences, and deliver results that drive profitability and growth. Working hand-in-hand with external platforms, internal teams, and senior leadership, we share one clear objective—pushing Lili forward.

What are we looking for?

We’re hiring a Partner Marketing Manager to shape and run the frameworks that help dozens of partners launch, grow, and improve results.The role demands deep expertise in marketing, strong data orientation, and the ability to collaborate across teams while delivering high-quality initiatives at speed.

What you’ll do

Own and optimize partner assets - landing pages, sales decks, one-pagers, lifecycle comms and the Lili Recommends program, refining them to boost conversion and retention.

Turn insight into growth - track partner and partner-customer metrics, surface opportunities, and translate findings into clear actions for BizDev, Product, and Marketing leadership.

Build and improve playbooks - create repeatable workflows that move referrals from first touch to active, profitable accounts, then iterate based on data.

Run joint campaigns that scale - plan and execute email series, plug-ins, webinars, videos, case studies, eBooks, and more, always testing and elevating performance.

Publish proof and keep partners engaged - manage a partner newsletter and steady stream of success stories that deepen existing relationships and open new ones.

Drive partner-led demand - lead webinars, events, and community activity that generate a healthy, inbound partner pipeline.

Requirements:

Must-haves

4+ years in B2B or SMB-focused SaaS marketing roles

Track record of enablement assets and co-marketing programs that drove measurable pipeline or revenue

Data-driven mindset with sharp analytical skills to turn performance metrics into clear actions

Fluent with generative AI for faster copy, design, and personalization workflows

Clear communicator who can translate financial value into SMB-friendly language

Strong project-management skills and ability to work cross-functionally in a fast-moving environment

Demonstrated success hitting activation or revenue targets

Nice to have

Previous experience managing strategic partnerships

Familiarity with CRM automation platforms such as Braze or HubSpot

You’re a fit if you are

A go-getter who chases outcomes, not tasks.

Hungry to own a high-impact channel and willing to roll up your sleeves wherever the team needs help.

A people person with excellent interpersonal communication skills