Market Research Manager

Own the competitor map. Maintain a live picture of every player that matters across our markets - positioning, pricing, categories, clinical model, fulfillment, and the moves that signal what is coming. Including the competitors we have not noticed yet.
Experience the market first-hand. This is not a desk-only job. You will work through competitor customer journeys yourself - the sign-up flow, the pricing pages, the emails and notifications that follow, the packaging and post-purchase experience - and document what you find. All of it within publicly available channels and the boundaries we set with our legal team.
Track the money. Quarterly and annual reports for public competitors, market intelligence platforms for private ones - traffic, revenue estimates, funding, acquisitions, and where the spend is moving.
Judge whether it worked. When a competitor launches something, find the evidence of whether it succeeded before recommending we follow. Learning from other peoples experiments, including their failures, is the whole point.
Lead our social listening. Take ownership of the platform and turn patient sentiment, category demand signals and competitor chatter into a standing input for marketing, product and category decisions.
Run the request board. Teams across the company raise research requests on a shared Jira board - CRM wants a breakdown of a competitors email flows, the Studio wants to know which ads are running, a category manager wants their subscription model taken apart. You scope each one, agree a deadline, and work to a roadmap prioritized with Business Development.
Brief the business. A regular news and industry brief, monthly deep dives, quarterly financial reviews, and fast answers when leadership needs one. Your work reaches the management team.
Sit in the room. When we open a new category or a new market, you are in the kickoff and the build meetings that follow - with the evidence, while the decisions are actually being made.