Senior Product Manager, B2B2C

Required Senior Product Manager, B2B2C
About the Role:
We are expanding into new clinical domains and user populations. As the Senior Product Manager for this new growth initiative, you'll execute the product strategy -taking a validated concept through market validation and into initial scale. You will define the playbook for how we build, test, launch, and scale new offerings that expand our impact beyond our core platform.
This is a founding PM role for a new product line. You'll work at the intersection of user research, engineering, design, and commercial execution-moving fast, validating assumptions, and building products that deliver measurable clinical and commercial impact in underserved populations.
Responsibilities:
Conduct deep user experience research (UXR) and market validation to test strategy assumptions and define product-market fit
Lead product launch execution and initial go-to-market rollout
Develop and execute growth strategies to drive user acquisition, engagement, and retention throughout the product lifecycle
Drive product development in partnership with engineering, design, data science, and analytics teams
Design and test service prototypes in collaboration with clinical, product, and GTM teams, with a focus on speed-to-learning.
Work closely with Sales, Customer Success, and Clinical teams to understand customer needs and commercial viability
Partner with the commercial team to validate market demand and ensure product-market fit before major investment
Establish metrics for success and health checks that inform go/no-go decisions at key milestones.