User Acquisition Manager (Non-search)

We're building out a new UA function from scratch, and we're hiring the first person to own it.
If you've been doing paid social and native inside an aggregator or affiliate model and you're tired of touching one slice of a campaign while someone else owns the strategy, this is the opposite of that. You'll run the full stack - architecture, bidding, creative loop, funnel, testing cadence - across Meta, TikTok, YouTube Shorts, and Taboola. No inherited playbook. You're writing it.
What you'll own:
Full campaign lifecycle across Meta, TikTok, YouTube Shorts, and Taboola
The creative loop: briefing, reading performance, pushing the next test
Funnel thinking: LP sequencing, post-click optimization, conversion context
Traffic quality and fraud awareness, especially on native
A real testing cadence - creative, audience, LP - with clean hypotheses and honest reads
Reporting that cuts through noise, not just dashboards for their own sake
The playbooks and processes themselves, since none exist yet