Senior Marketing Operations Manager

Who are you?
Youre a hands-on operator who treats the marketing engine as a system to be perfected, not a set of tasks to be checked off. Our stack is already up and running. Your job is to take it from good to great: sharpen whats working, fix whats leaking, and level it up as we scale.
You live in HubSpot, get a quiet thrill from a workflow that just works, and see a leaky funnel or broken attribution model as a puzzle waiting to be solved.
Youre senior enough to own the marketing and partnerships tech stack end-to-end, but youre an individual contributor at heart. Youd rather get into the system and improve it yourself than hand it off. You think in terms of full-funnel impact: how a paid click becomes a lead, how a lead becomes a deal, and how a partner-sourced opportunity is routed, tracked, and credited correctly through revenue.
You embrace AI as a core part of how you work, actively experimenting with new ways to improve automations, connect tools, and increase your own output. You move fast, support your decisions with data, and bring structure and clarity to everything you touch.
What will you be doing all day?
This is a hands-on ownership role. Youll take systems that already exist and make them faster, cleaner, and more scalable.
Own and optimize HubSpot Marketing Operations, including workflows, integrations, properties, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the journey from first touch through conversion.
Elevate marketing operations by ensuring campaigns, lead routing, attribution, and reporting are accurate, efficient, and scalable.
Sharpen tracking and attribution by improving how we measure the funnel end-to-end, strengthening the connection between paid channels and HubSpot, and evolving our multi-touch attribution model into a trusted source of truth.
Improve automation and middleware by maintaining and upgrading the connections between HubSpot, our databases, and advertising platforms.
Oversee data quality, including incoming data requests, audience segmentation, performance analysis, and regular database hygiene audits.
Own partnership operations by improving how we track partner-sourced and partner-influenced pipeline, automating lead handoffs and routing, and providing the partnerships team with reliable data.
Drive attribution and analytics across acquisition, conversion, expansion, and churn. Identify where the funnel is breaking, where budget is performing, and where improvements will have the greatest impact.
Bring AI into the marketing engine by identifying manual, repetitive, and error-prone processes and automating them with AI and no-code or low-code tools.
Partner cross-functionally with teams across the company to improve operational efficiency and accelerate growth throughout the customer lifecycle.