Product Manager, Product-Led Growth

we are looking for a Product Manager, Product-Led Growth.
As a Product Manager, Product-Led Growth (PLG), you will own and scale Kalturas self-serve experience, focusing on driving user activation and expanding our PLG offering. You will lead the end-to-end user journey, from first touch through activation, subscription, and expansion, while building new entry points for users to discover and adopt Kalturas products independently.
This is a highly cross-functional role at the intersection of product, growth, marketing, payments, and data. You will work closely with Marketing, Product Marketing, Ops, Growth, R&D, and third-party partners to remove friction, optimize conversion, and turn PLG into a meaningful revenue and pipeline driver.
The day-to-day:
Own and optimize the activation funnel, improving time-to-value and increasing activation rates across PLG entry points
Design and run experiments (A/B tests and growth initiatives) to improve conversion, engagement, and retention
Expand Kalturas PLG offering by identifying new self-serve entry points, use cases, and packaging opportunities
Partner closely with Marketing, Product Marketing, and Growth teams to align acquisition, messaging, and onboarding experiences
Collaborate with Engineering and third-party integrations to build scalable, reliable PLG infrastructure and experiences
Instrument user journeys and analyze behavioral data to identify friction points and drive data-informed decisions
Define and track key KPIs such as activation rate, conversion, time-to-value, PLG revenue, and PQL generation