Content Marketing Manager

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

We’re looking for a creative, driven, and organized Content Marketing Manager to support WalkMe’s storytelling across digital channels. In this role, you’ll contribute to and execute a content strategy that aligns with our marketing objectives and business goals—helping to grow brand awareness, drive engagement, and generate pipeline.

You’ll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once.

What You'll Own
Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures
Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice
Repurpose long-form content into short-form assets for email, social media, and other targeted use cases
Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets
Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences
Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines
Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics
Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMe’s content fresh and effective
What You'll Need to Succeed
4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment
A degree in Marketing, Communications, Journalism, English, or a related field
Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure
Proven ability to develop both short- and long-form content across the buyer journey
Comfortable working cross-functionally in a fast-paced, results-driven environment
Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot
Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation
Strong project management skills with the ability to handle multiple priorities and deadlines
A naturally curious and proactive mindset, with enthusiasm for exploring new tools, technologies, and approaches
An outcome-oriented approach, with an understanding of how content contributes to MQLs, engagement, and influenced pipeline
Familiarity with UX writing and conversion-optimized content techniques
Understanding of digital advertising, video content workflows, or localization best practices
Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful)
Experience ghostwriting or developing thought leadership content for internal SMEs or executives
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.

TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.