VP Growth

As Vice President of Growth, youll architect and construct the next stage of our growth story, supercharging a marketing engine that drives measurable demand, strengthens brand coherence, and cements us as the global leader in Agentic Care Communications. Youre motivated to turn our objectives into market penetration and marketing-sourced revenue, and boast a track record of success in standing up modern ABM motions within enterprise B2B SaaS. Hands-on. High-impact. Youre a senior marketing executive who balances strategy and execution, storytelling, and systems (including a strong AI-first tech stack). With those lined up, youll oversee persona and segment expansion, campaign creation, brand activation and more- owning both our market presence and the engine that fuels it. Whats more? Youre a highly analytical leader who can evaluate campaign/ channel performance, prioritize budget and resources, and make adaptive, data-driven decisions across multiple teams and stakeholders. If youve led world-class marketing teams-and are energized by the mission of ensuring better access to care for patients across the U.S.-then grab your cape, and join us.

Responsibilities
Own the end-to-end B2B marketing funnel that drives market penetration, pipeline creation, and revenue, tailored to U.S. enterprise healthcare.
Establish a data-driven cadence to guide resource allocation and performance KPIs, determining where to invest with clarity and discipline.
Align outbound, growth, product, content, and event marketing initiatives to overall campaign and GTM objectives, and elevate their reach and impact.
Participate in executive leadership forums; provide data-backed insights on market trends, competitive landscape, and buyer behavior in U.S. healthcare.
Partner cross-functionally (RevOps, Partnerships, Product and Sales) to ensure marketing programs are prioritized to reflect revenue goals, segment strategy, product adoption KPIs, and sales stages and cycles.
Onboard and lead experienced marketing talent while fostering a culture of accountability, experimentation, speed, and high standards.
Stand up an agency and freelancer ecosystem that extends capacity; ensure accountability, establish selection processes, and navigate when to build vs. buy.
Build the analytics infrastructure (CAC, ROAS, pipeline contribution, and channel ROI) and attribution models that inform acquisition spend and growth decisions.
Rearchitect tools (HubSpot, Clay) and acquisition channels with AI workflows in mind, and with human judgment applied at the strategy and quality layer.
Centralize messaging and positioning as part of a new brand operating system.
Launch integrated, ABM campaigns (paid ads, field marketing, influencer marketing, gated content, etc.), optimized for healthcare and complex buying committees.
Act as an influential and experienced partner to creative direction, content creation and distribution, and design, establishing a strong feedback loop for A/B testing.