Marketing Student

This is a varied role for someone who wants to understand how marketing contributes to business growth in a global B2B technology company. You will work across creative execution and analytical projects, helping the team develop content, understand performance, identify market opportunities, and support sales initiatives. You will work closely with marketing and sales and collaborate with colleagues across product, regional teams, and other parts of the business.
Responsibilities:
Content and Social Media
* Support the planning and execution of marketing campaigns, with an emphasis on social media and digital content
* Maintain the content calendar and help coordinate content reviews, approvals, scheduling, and publication
* Track content needs and follow up with internal contributors to keep projects moving
* Use approved AI tools to support research, content development, data analysis, and workflow efficiency while maintaining accuracy, quality, and brand consistency data and Marketing Analytics
* Track and analyze the performance of campaigns, social media, newsletters, and other marketing activities
* Build and maintain simple reports or dashboards that make performance visible over time
* Identify high-performing topics, formats, and channels, and translate the findings into recommendations
* Analyze customer production and application data to identify market trends, growth opportunities, and potential customer stories
* Turn data into clear findings that can inform marketing priorities, content planning, and sales activities Customer and Sales Support
* Support the preparation of customer-facing presentations, Product Marketing materials, competitive content, and other Presale assets
* Assist in developing customer business cases and clear value propositions
* Conduct research on customers, prospects, market segments, and applications
* Help turn technical or operational information into clear, customer-focused messages
* Maintain and update shared marketing and sales-enablement resources Marketing Operations
* Support marketing activities around industry events, customer visits, demonstrations, and trade shows
* Support day-to-day marketing operations and take on additional projects as priorities evolve

Attributes:

* Highly organized, detail-oriented, and comfortable managing several activities at the same time
* Proactive and willing to take ownership, ask questions, and follow through
* Able to work independently while collaborating effectively with different teams
* Comfortable in an environment where priorities can change, and assignments may vary