Senior Product Manager, B2C

As the Senior Product Manager for this new growth initiative, you'll execute the product strategy -taking a validated concept through market validation and into initial scale. You will define the playbook for how we build, test, launch, and scale new offerings that expand our impact beyond our core platform.

This is a founding PM role for a new product line. You'll work at the intersection of user research, engineering, design, and commercial execution-moving fast, validating assumptions, and building products that deliver measurable clinical and commercial impact in underserved populations.

Responsibilities
Conduct deep user experience research (UXR) and market validation to test strategy assumptions and define product-market fit.
Lead product launch execution and initial go-to-market rollout
Develop and execute growth strategies to drive user acquisition, engagement, and retention throughout the product lifecycle.
Drive product development in partnership with engineering, design, data science, and analytics teams.
Design and test service prototypes in collaboration with clinical, product, and GTM teams, with a focus on speed-to-learning.
Work closely with Sales, Customer Success, and Clinical teams to understand customer needs and commercial viability.
Partner with the commercial team to validate market demand and ensure product-market fit before major investment.
Establish metrics for success and health checks that inform go/no-go decisions at key milestones.