Head of Field Marketing

As Head of Field Marketing, you will own the strategy and operating system behind global events strategy - a variety of premium events, retreats and intimate partner experiences that fuels how we meet, win, and grow our most important partners. This is a strategic leadership role, not a production role. You will sit at the intersection of marketing, BD, and the executive team, and you will be measured on the pipeline influence and partner relationships that events generate, not on logistics alone.

Responsibilities

Own annual field marketing strategy and global event calendar, with a 6 to 12 month planning horizon across conferences, dinners, mixers, and private partner events.
Lock venues, hotels, and travel months in advance to secure better inventory and unlock multi-event procurement savings.
Build the operating playbook that activates BD and AM leaders to invite the right partners to the right events, and makes outreach easy and consistent across regions.
Own event ROI end-to-end: pre-event targeting, attendee mapping against the ICP and revenue book, post-event debriefs, cost-per-meeting, and pipeline influence reporting.
Standardize Appcharge's dinner and mixer format into a scalable, repeatable playbook so the Event Producer can execute high volume without starting from scratch.
Continuously rebalance the portfolio: double down on Tier-1 events that drive partner face-time and cut Tier-2 events that do not.
Partner with the CMO on positioning, brand presence, and executive moments at our flagship industry events.
Manage the Event Producers team and own the field marketing budget, vendor relationships, and agency partnerships.