Creative Lead

You'll sit inside the marketing team and work closely with product marketing, demand gen, and growth. You'll be the person in a campaign review who surprises the room with a concept that's unexpected and airtight, because you got there through insight, not instinct alone. The briefs will range from paid social to landing pages, from product launches to brand campaigns. What stays constant is the expectation: every piece of creative you touch must be grounded in insight, brand clarity, and performance intent.

What you'll do

Crack briefs before they're handed to you. Translate market intelligence, customer insight, and competitive context into creative direction that's specific and actionable.
Develop campaign concepts end-to-end: the idea, the narrative, the execution plan.
Push the creative further than the brief asks. Know when a concept is good enough and when it can be sharper.
Build creative assets yourself: ads, landing pages, scripts, social content, campaign visuals.
Work across formats and channels, from static paid creative to video scripts to long-form brand content.
Maintain high output quality even when deadlines compress. Pace and craft are not a trade-off here.
Use performance data to inform creative decisions. Know what's converting, what's not, and why.
Bring data into the brief stage, not just the retro. Let it sharpen the concept before production begins.
Develop an instinct for what works in a B2B SaaS context without defaulting to what's safe.
Use AI tools as a genuine force multiplier: for ideation, concept exploration, copy generation, visual references, and production acceleration.
Stay ahead of what's possible. Bring new capabilities into the team's workflow before they become obvious.
Maintain craft standards as AI scales output. Volume is not the goal. Quality at volume is.
Keep creative work on-brand at pace. Know the guardrails well enough to move fast without losing coherence.
Work closely with PMM to ensure creative reflects the right message for the right audience.
Align creative direction with multiple stakeholders without letting the work get diluted by committee.