SEO/ GEO Team Leader

The SEO Team Leader will define and lead our companys SEO strategy to drive scalable organic growth across global markets for the core our company marketplace, with a strong focus on complex marketplace dynamics and US/global search opportunities. This role requires a strategic and hands-on leader who combines deep technical SEO expertise with a strong understanding of how search is evolving beyond traditional rankings into AI-powered discovery experiences.
The ideal candidate is an experienced SEO and organic growth leader with a strong background in large-scale platforms or marketplaces, and a proven ability to operate in fast-moving, cross-functional environments. The SEO Team Leader will lead a team of SEO specialists while partnering closely with Product, Engineering, Analytics, Content, and Marketing to build scalable processes, shape roadmaps, prioritize high-impact opportunities, and connect organic growth efforts directly to business performance.
In this position, you must be highly data-driven, deeply technical, and fluent in both classic SEO and emerging Generative Engine Optimization (GEO), including visibility across AI search experiences such as Google AI Overviews, ChatGPT, and other LLM-powered discovery surfaces.
What am I going to do?
Manage and lead the core SEO team, setting strategy and direction to improve organic search performance, AI-search discoverability, and measurable business outcomes across our companys marketplace.
Own our companys SEO roadmap across technical SEO, on-site SEO, international SEO, and Generative Engine Optimization, ensuring the company is well-positioned for the future of search.
Lead hands-on technical SEO initiatives at scale, including JavaScript SEO, crawlability, rendering, indexation, internal linking, structured data, Core Web Vitals, site architecture, and technical migrations.
Partner closely with Product, Engineering, and Marketing to ensure SEO requirements and recommendations are properly prioritized, implemented, and embedded into platform capabilities and release processes.
Measure, analyze, and communicate the impact of SEO and GEO initiatives using clear business metrics, translating organic growth work into marketplace and company value.
Stay ahead of industry developments across SEO, technical search infrastructure, search engine algorithm changes, and AI-powered search experiences, while continuously raising the knowledge level of the team and broader organization.