Digital Marketing & Content Lead

our company, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, our company has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. our companys headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. as part of our continued growth and expansion, we are looking for a hands-on marketing professional to play a key role in shaping our digital presence in Israel. This is a hands-on, dynamic, and central role within the Marketing team, involving ongoing collaboration with Sales, Clinical teams, customers, external vendors, and our companys global marketing teams. Key Responsibilities
* Own the planning and hands-on execution of end-to-end digital marketing across paid and organic channels, including social media, content strategy, and performance campaigns (Meta, Google, LinkedIn).
* Create high-quality, relevant marketing content for a professional audience and B2B clients.
* Capture, collect and edit content from the field, including workshops, trainings, conferences, launches, customer meetings, and sales activities.
* Drive lead generation efforts for the Sales team, including funnels, landing pages, forms, email campaigns, segmentation, and performance tracking, while working closely with Sales to identify content opportunities, customer stories, and commercial needs.
* Manage Marketing Automation and email marketing systems, including audience building, segmentation, campaign deployment, and effectiveness analysis.
* Analyze performance and generate insights, including metrics such as leads, engagement, reach, conversion, CTR, CPL, CRO, and quality indicators.
* Maintain a consistent, premium brand voice aligned with our company Global standards and local market needs.
* Initiate new ideas, formats, content initiatives, and creative campaigns to strengthen the brand and drive business growth