Senior Product Manager- Attribution & Incrementality

As a Senior Product Manager for Attribution & Incrementality on the Product team in our Tel Aviv office, youll play a vital role as the industry moves beyond last-click attribution, building the measurement frameworks that prove our company isnt just capturing demand, but creating it. From Geo-Holdout testing to Source of Truth integrations to Marketing Mix Modeling partnerships, youll create tools, form partnerships, and craft best practices that make our impact visible, credible, and compounding, giving advertisers the confidence to scale their investment. Working closely with the Client Measurement Director and global enterprise teams in the US, EMEA, and APAC, youll meet clients face-to-face to build trust, validate strategy, and turn measurement into a strategic growth driver.
How youll make an impact:
Define the Truth Framework: Own the product vision for how we prove causality (Lift, MMM, and Incrementality) across the advertiser journey - unlocking advertiser trust and convincing them to scale budgets
Strategic Commercial Influence: Act as the Measurement Consultant for our biggest clients. Translate complex data science into compelling narratives that help Sales teams unlock enterprise budgets
Scale Through Ecosystem Integration: Define our position in the measurement stack. Decide when we build proprietary tools (in-house geo-holdout testing, advanced attribution), when we partner (GA4, CM360, Measured, Rockerbox), and when we disrupt
Source of Truth Strategy: Build integrations with leading measurement platforms so advertisers can validate Realize performance in their preferred system - meeting them where they are
Co-prioritize with Customer Measurement: Balance enterprise demand with product scalability, working alongside the Measurement Director to align on roadmap priorities.