Head of Digital Acquisition

We are looking for a strategic, data-driven, and commercially minded acquisition leader to own and scale our global paid growth engine across segments and regions.
This role requires a proven track record in managing Paid Search and Paid Social campaigns within B2B SaaS environments at scale, including large ARR goals and managed budgets, as well as strong leadership abilities to guide a team of campaign managers toward performance excellence.
What Youll Do
Own and scale our global paid acquisition strategy across Search, Paid Social, retargeting, and emerging channels to drive efficient SQL and pipeline growth across segments and regions.
Optimize and evolve paid media programs across Google, LinkedIn, Meta, Bing, and AI-driven advertising platforms, continuously improving targeting, creative performance, automation, and campaign efficiency.
Leverage AI tools and capabilities to improve campaign execution, audience segmentation, bidding strategies, testing velocity, reporting, and overall operational scale.
Manage and optimize significant paid media budgets, ensuring efficient allocation, forecasting, pacing, and ROI performance across channels and markets.
Lead a high-performing team of paid acquisition managers, fostering a culture of experimentation, accountability, innovation, and continuous improvement.
Partner closely with Regional Marketing, Web, Creative, RevOps, and Operations teams to align acquisition strategies with business goals and improve funnel performance end-to-end.
Drive ongoing experimentation through A/B testing, landing page optimization, and conversion rate optimization (CRO) initiatives to improve conversion quality and pipeline impact.
Analyze market trends, audience behavior, competitive insights, and campaign performance data to inform strategy, messaging, and growth opportunities.
Stay ahead of industry shifts, platform changes, and emerging AI capabilities to ensure we remain at the forefront of modern B2B acquisition marketing.