Head of Brand

Required Head of Brand
Tel Aviv Full-time
About The Position
We're growing rapidly and our customers include some of the world's largest enterprises. We're not here to play it safe - we're here to build the most important cloud security company of this generation.
The Role:
We have a product customers love, a growth trajectory that's hard to ignore, and a team that punches above its weight. What we don't have yet is a brand that matches the scale of our ambition.
You'll own everything that shapes how the world sees our brand narrative, visual identity, social presence, executive thought leadership, and communications strategy. Your job is to turn us from "that fast-growing cloud security company" into a brand that CISOs, practitioners, and the broader tech community recognize, respect, and want to be associated with.
The best enterprise software brands don't feel like B2B companies - they feel like movements.
This is a rare blank-canvas opportunity at a company already at scale and growing fast.
Responsibilities:
Brand strategy & identity -
Own the brand narrative, personality, and guidelines across every touchpoint. Our thesis: runtime is the context layer that brings everything together. Your job is to make the world believe that. We're warm, playful, and bold - enterprise security doesn't have to feel cold or corporate. Especially as AI becomes the new frontier of cloud security, the brand needs to carry it.
Social media & community -
Transform our social presence from corporate updates into content practitioners actually follow. Build an employee advocacy program that turns 400+ Upwinders into brand amplifiers. Show up authentically where the security community lives - LinkedIn, X, Reddit, Discord.
Executive thought leadership -
Build the content machine behind our CEO and 2-3 other leaders. Ghostwrite LinkedIn content (3-5 posts/week), develop rapid-response commentary on breaking news, and target making our CEO one of the most-followed voices in cloud security within 12 months.
Brand moments & campaigns -
Own creative direction for major launches, experiential activations, and conference presence. Partner with Field Marketing and Demand Gen to ensure every customer-facing experience reinforces the brand.
Swag
- This is a real and a must-win area for us. To win the hearts and minds of prospects, customers, and the community, our swag has to be quality people seek out and want to be part of.
Employer brand -
Partner with the People team to build the recruiting narrative and careers experience that match our pace of growth.
Video & content -
Leverage video as a primary brand asset - case studies, employee highlights, company snapshots, "road to gold" success stories, and original content that amplifies our voice.
Brand measurement -
Define what brand success looks like for us- share of voice, awareness, branded search, sentiment - and build the muscle to track it without losing the soul of the work to dashboards.
Who You'll Partner With?
Product Marketing, Demand Gen, Field Marketing, PR & Analyst Relations, Sales leadership, the People team, and the executive team. You'll also manage relationships with external agencies, freelancers, and production partners.