Digital & marketing analyst

our company Professional Services is seeking for an experienced system Analyst. We are looking for a skilled system Analyst to lead end-to-end analysis processes for digital platforms and customer-facing products, with a strong focus on mobile and large-scale digital environments. This role requires strong analytical skills, hands-on experience with APIs and SQL, and the ability to bridge business requirements with technical implementation teams. A full-time hybrid position, based in Central Israel (minimum 4 days onsite). Key Responsibilities:
* Lead functional and technical system analysis for digital products and platforms
* Write detailed specification documents including business logic, workflows, UI, and data structures
* Define and analyze APIs and integrations between Front-End digital systems and core platforms
* Work closely with Product, Development, QA, and Infrastructure teams throughout the development lifecycle
* Write user stories and participate in Agile/Scrum planning processes
* Perform SQL queries and data analysis for troubleshooting and user behavior insights