Market Access Director

Accountable for developing and implementing plans to effectively demonstrate and communicate the clinical and economic value of products to internal and external customers.

Acting as a functional leader for market access activities that include, but are not limited to, assessing market access needs/trends, and developing and executing required market access strategies to optimize market access, adoption, and commercial success.

Contributing to annual brand planning by providing robust analysis and a strong payer value proposition and to forecasting, business planning, pricing, and budgeting processes

Create and develop quantitative business cases to support contracting efforts.

Key Responsibilities:

Strategy Development:

Develop and implement comprehensive market access strategies aligned with the company's business objectives in Israel.
Conduct assessments of the local healthcare environment, payer landscape, and regulatory requirements to inform strategy development.
Collaborate with cross-functional teams to integrate market access considerations into product development and commercialization plans.
Identify opportunities and potential risks related to market access and develop mitigation strategies.
Reimbursement and Pricing:

Lead the submission and negotiation process for product reimbursement with relevant governmental authorities and health insurance industry in Israel. The Market Access Director Responsible to plan and lead all aspects of Health basket process and coordinate the cross-functional team for timely preparation to secure NHB inclusion.
Design and execute the PRA (Pricing & Reimbursement Affairs) Governance and the PRA Roadmap.
Develop pricing strategies to maximize product value while ensuring affordability and market competitiveness.
Setting optimal pricing and contracting strategy per market segments
Conduct pricing and reimbursement analyses, including health economic evaluations, to support pricing and reimbursement decisions.
Stay updated on pricing and reimbursement regulations and guidelines in Israel and provide guidance to internal stakeholders.
Acting as a functional leader for market access activities that include, but are not limited to, assessing market access needs/trends, and developing and executing required market access strategies to optimize market access, adoption, and commercial success.
Ensuring robust pricing practices, tendering, contracting protocols and operations to ensure efficient and compliant organization.
Contributing to annual brand planning by providing robust analysis and a strong payer value proposition and to forecasting, business planning and budgeting processes
Demonstrate competency in the use of business analytics to evaluate profit/loss of business deals.
Create and develop quantitative business cases to support contracting efforts in partnership with Affiliate finance team.
Market Access Planning and Execution:

Develop and execute market access plans for new product launches and existing product portfolio in collaboration with cross-functional teams.
Collaborate with the marketing teams to ensure appropriate messaging and value propositions for reimbursement and payer stakeholders.
Engage with key stakeholders, including payers, policymakers, healthcare providers, and patient advocacy groups, to enhance market access opportunities.
Monitor market access trends, policies, and competitor activities to identify potential challenges and opportunities.
Stakeholder Engagement: