Marketing Analyst & ABM Specialist

We are looking for a Marketing Analyst & ABM Specialist to own day-to-day marketing analytics while playing a hands-on role in how we execute and measure account-based marketing. This role sits at the intersection of marketing, sales, and data - you'll be the first point of contact for marketing analytics questions, and you'll use those same analytical chops to make our ABM campaigns and sales enablement efforts sharper and more effective.
This is a great fit for someone early in their career who is equally comfortable in a spreadsheet and a stakeholder conversation - someone who wants to understand how the business works, not just report on it.
RESPONSIBILITIES:
Marketing Analytics (Primary Focus)
Be the default owner for marketing analytics questions - "What happened?", "Why did this change?", "Can we break this down by X?"
Build, maintain, and iterate on dashboards used by Marketing, Sales, and leadership
Analyze the full funnel (lead → conversion → expansion) across marketing channels, surfacing trends, drop-offs, and anomalies worth investigating
Sanity-check metrics and ensure numbers are being interpreted correctly - push back when they're not
Explain campaign and funnel performance clearly to non-technical stakeholders
Document metric definitions and assumptions so knowledge doesn't stay locked in people's heads
Help monitor data quality and investigate issues as they arise
ABM Campaign Support:
Coordinate execution of ABM campaigns across Sales and Marketing, including audience targeting and marketing activities tied to specific accounts
Use campaign performance data and intent signals to inform which accounts are most engaged and surface that context for AEs
Track ABM campaign metrics and translate findings into clear, actionable updates for stakeholders
Partner with Content teams to ensure the right content and assets are mapped to the right accounts and buying stages
Act as a resource for AEs by connecting them to the right content, assets, and data signals at the right stage of their deals
Bring a data-informed perspective to sales and marketing reviews - helping the team understand what campaigns are influencing pipeline and where the gaps are.