Technical Product Owner

Kendago is a technology-backed company, that is behind some of the world’s largest and most successful direct-to-consumer brands it develops with its partners. Renowned for its utilization of best-in-class digital marketing techniques, data-backed creative, and internally developed campaign management methodologies, Kendago stands as a leader in its field globally. At the heart of its operations lies a proprietary technology platform that integrates data from various sources, conducts in-depth analyses and generates a comprehensive list of campaign optimization gaps and action items. Kendago is looking for a Technical Product Owner to join our internal product and R&D ecosystem. In this role, you will sit at the intersection of performance marketing, product thinking, and technical execution . You will work closely with internal PPC, media, and business teams to understand campaign needs, operational gaps, and growth opportunities, and translate them into clear product requirements for our development team. This is a key internal role focused on building and improving Kendago’s proprietary AdTech platform. You will not work with external clients. Instead, you will serve as the bridge between internal domain experts and R&D, making sure new features are clearly defined, technically sound, and aligned with business impact. What you will do
* Gather product and feature needs from internal stakeholders, including PPC managers, and marketing teams.
* Turn business and campaign needs into structured product requirements, user stories, workflows, and acceptance criteria.
* Translate marketing logic into technical language that enables efficient development.
* Work closely with developers to clarify requirements, answer questions, and support implementation.
* Help prioritize the product backlog based on business value, technical feasibility, and internal impact.
* Ensure features support campaign performance, optimization workflows, and internal operational efficiency.
* Partner with product, data, and engineering teams to improve internal systems, tools, and processes. What we are looking for
* Proven experience in a Technical Product Owner, Technical Product Manager, or similar role
* Strong technical understanding and the ability to work closely with engineering teams.
* Solid understanding of performance marketing , online campaigns, and PPC workflows.
* Experience writing user stories, product requirements, and acceptance criteria
* Ability to take complex business input and convert it into clear, structured technical requirements.
* Strong communication skills and the ability to work effectively with both technical and non-technical stakeholders.
* Advantage: experience in AdTech, MarTech, internal platforms, tracking, attribution, analytics, or campaign automation systems Why this role matters This role is critical to how Kendago scales its internal technology advantage. You will help shape the systems that support campaign performance at scale, turning internal knowledge from performance teams into tools and features that create real business value. Why Join Us? At our company, you’ll work alongside a team of top-tier professionals in a fast-moving, high-impact environment. We take pride in our direct, transparent, and warm organizational culture, where personal connection is just as important as professional excellence. Our Office is located in Kiryat Ono. **This is a hybrid position, including two to three work-from-home days per week, with flexibility based on team and individual needs.

Responsibilities:
This role includes:
* Overseeing the planning and execution of the product across its entire life cycle.
* Writing product specifications, user stories, build wireframes and define priorities to the development team.
* Working closely with developers, media campaign managers and the COO.
* Helping with the formulation of