Commercial Content Lead

We are looking for a hungry, hands-on Content Professional to own the editorial Betting content vertical. This is a unique hybrid role: you will not only manage an international content team and timelines but also actively build and optimize AI agents to scale production. We need someone with a strong analytical mindset who understands that content is a commercial tool. You must have a genuine passion for the world of sports and betting-if you aren't an expert yet, you must have the spark and drive to learn it deeply. We are looking for a leader who can bridge the gap between high-quality human writing and cuttingedge AI workflows.
Responsibilities
AI Workflow Innovation: Hands-on creation and optimization of AI agents for content production. You will define the methodologies and guide the content team on how to utilize these tools effectively.
End-to-End Content Management: Manage the full production lifecycle-from product requirements and research to final feedback and publication.
Oversee a team of international contributors across different markets: Manage and mentor the content team by providing precise briefs, conducting thorough reviews, and ensuring high standards for both human-written pieces (e.g., Brand Reviews) and AI-generated content (with human validation).
Commercial Execution: Execute and publish commercial content strategies with strong betting conversion intent.
Quality & Analytics: Serve as the gatekeeper for "top-notch" quality. Apply analytical understanding to ensure content performance and adherence to SEO and conversion best practices.
Project Management: rigorous management of timelines and schedules; driving people and processes to meet deadlines.