Product Marketing Manager - Public Safety

About the Role
We are seeking a Product Marketing Manager (PMM) with 3-5 years of experience to join our global team. This role is ideal for a storyteller and strategist who can lead positioning in the market and equip our sales teams and partners with the tools they need to win. As a Product Marketing Manager, you will play a significant role within the wider Product team, working across Product, Sales, and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning. You will own messaging and GTM with a particular focus on Public Safety, including law enforcement, critical infrastructure, emergency management, and government agencies.
?Why Youll Love This Role
* Youll be both hands-on and strategic, shaping our market story while building the sales tools that directly drive impact.
* Youll have the opportunity to influence positioning and GTM strategy, working closely with Product, Marketing, and Sales leadership.
* Youll be the storyteller who translates technical capabilities across SaaS platforms, hardware, and services into narratives that resonate with government agencies, public safety organisations, enterprises, and digital-first buyers.
* Youll develop deep expertise in complex, mission-critical verticals, with Public Safety as a key area of focus.
* Youll see your work in action across high-visibility product launches and critical sales cycles, with a direct line of sight to revenue impact.
What Youll Do Positioning & Messaging
* Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
* Translate technical product features into compelling, customer-centric narratives that connect technology to business and operational outcomes.
* Create competitive insights and battlecards to differentiate our solutions in the market.
* Build a strong working understanding of the regulatory, procurement, and operational context of Public Safety (e.g. law enforcement, emergency management, government agencies). Sales Enablement
* Develop enablement tools such as demo narratives, discovery question frameworks, and objection-handling guides to support sales teams across complex, multi-stakeholder sales cycles.
* Build and maintain playbooks, decks, one-pagers, FAQs, and ROI calculators suited to different buyer types, including enterprise and public sector procurement processes.
* Deliver enablement training for sales teams and channel partners, ensuring readiness across target verticals.
* Track adoption and effectiveness of enablement content, iterating based on win/loss data and field feedback. Go-to-Market (GTM) & Launches
* Partner with Product Management, marketing, sales and other stakeholders on product and feature launches, defining GTM motions suited to Public Safety.
* Prepare GTM assets, including launch decks, messaging briefs, and customer-facing materials.
* Act as an internal and external evangelist, representing the company at tradeshows, conferences, webinars, and partner sessions. Customer Stories & Insights
* Collaborate with Sales and Marketing to create case studies, testimonials, and solution briefs across key use cases.
* Gather market and customer insights to refine positioning and GTM approaches.
* Engage directly with customers by attending meetings, demonstrations, and tradeshows to build understanding and strengthen relationships.
* Use AI-powered research tools to accelerate competitive intelligence, voice-of-customer synthesis, and market trend analysis.