Marketing Ops & Analytics Manager

This role owns the analytics backbone of Marketing and enables SDRs with accurate routing, attribution, dashboards, performance analysis, and automation - turning data into predictable pipeline impact.
Responsibilities:
Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into.