Product Marketing Manager

w are a service automation company delivering software for organizations that want to get more done. Our SaaS ITSM (IT Service Management) and Asset Management solutions serve more than 4,000 customers across the globe. We do the heavy lifting for IT and anyone delivering services in the digital workspace by leveraging automation, analytics, and AI.
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the company team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our company products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our company product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate the impact of our company and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.