Director of Go-To-Market Enablement

we are a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 700+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management-from fundraising and onboarding to reporting, distributions, tax, and back-office automation. But were more than just software. Were a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter. we are backed by top-tier VCs like Insight Partners and Qumra Capital, and were growing fast. Weve been named one of Globes Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insiders Hottest PropTech Startups
About the Role We are seeking a Director of Go-to-Market Enablement to build and lead our GTM Enablement function. This strategic, hands-on role, based either in New York City or Tel Aviv, is responsible for increasing the productivity, effectiveness, and consistency of our revenue-generating teams including SDRs, Account Executives, and Customer Success across the full Go-to-Market funnel. The Director will combine strategic thinking with practical execution, analyzing performance, identifying gaps, building enablement frameworks, and ensuring teams are equipped to perform at scale in a high-volume SMB sales environment. This is a hands-on role for someone who can hit the ground running, owning and executing enablement initiatives from day one while quickly diagnosing whats working and whats not. Over time, this leader will build, manage, and scale a small enablement team. The role reports directly to the CRO/CEO and works closely with RevOps, Sales Leadership, Product Marketing, and Customer Success.
What are we looking for:
Go-to-Market & Revenue Enablement
* Establish and lead the GTM Enablement function
* Own an end-to-end view of the revenue funnel: SDR Sales Customer Success
* Identify performance gaps, inefficiencies, and bottlenecks across GTM teams
* Design and execute enablement initiatives that drive measurable revenue impact Enablement Programs & Playbooks
* Build structured enablement programs for SDRs, AEs, and Customer Success
* Develop and maintain playbooks, sales processes, messaging frameworks, and SMB best practices
* Improve onboarding, ramp time, and ongoing skill development
* Translate Product Marketing messaging into actionable sales execution data, Measurement & Performance Tracking
* Partner with RevOps to define and track key GTM performance metrics including funnel conversion rates, win rates, pipeline velocity, and activity-to-outcome efficiency
* Build dashboards and reporting to monitor performance and progress
* Measure the impact of enablement initiatives and optimize programs based on data Cross-Functional Leadership
* Act as a strategic partner to Sales, SDR, and Customer Success leadership
* Collaborate closely with Product Marketing to align positioning, messaging, and field execution
* Serve as a central point of alignment between strategy, data, and frontline execution
* Influence without formal authority to drive adoption across teams Scale & Continuous Improvement
* Design enablement processes to support a growing, high-velocity sales organization
* Continuously raise execution quality, consistency, and productivity across GTM teams
* Build a scalable enablement foundation including processes, content, metrics, and tooling
* Lay the groundwork for a future enablement team as the company grows