Marketing Operations Manager

Youll report to the Sr. Director of Marketing Operations whos seen and done it all before, and will give you plenty of space and opportunities to both demonstrate your skills and expertise as well as learn and grow.

Responsibilities

Campaign Ops (40%)

Support our Field Marketing team in executing live and virtual events, with a focus on ensuring leads are routed to the right BDRs or AEs accurately and efficiently.
Support marketers in sending email campaigns.
Collaborate with Demand Gen, Lifecycle, and Email Marketing in creating personalized nurture programs.
Support our global sales organization with executing campaigns and events.
Architect and use AI flows in Make, N8N, Zapier, and/or Workato to execute tasks and other complex solutions when required.
Platform Ops (35%)

Be the primary administrator for key marketing-owned systems, including HubSpot, Clearbit, WordPress, Confluence, etc., and of course the full suite of CHEQ products.
Define and document conventions, best practices, and processes, enabling end-users to operate independently wherever possible.
Participate in the development roadmap of operational programs like scoring, data quality, compliance, lead management, AI expansion, etc.
Insights / Data Quality Ops (25%)

Monitor and manage our HubSpot to Salesforce sync, identifying and resolving errors and issues.
Be a champion of data quality. Ensure data is clean and normalized, duplicates are minimized, leads and accounts behave with each other, and attribution data is populated consistently.
Use Salesforce, and on occasion HubSpot and/or Tableau, to create reports and dashboards to support marketers in understanding performance.