Senior Demand Generation Manager

We are seeking a Demand Generation Manager to own pipeline-driving programs and performance marketing. This role is responsible for building and scaling full-funnel campaigns across paid, email, lifecycle, webinars, and retargeting, with tight alignment to Sales, RevOps, Product Marketing, and Content. You will be accountable for measurable outcomes: qualified pipeline, conversion rates, and efficient growth.

Responsibilities
Own demand generation strategy and quarterly plan aligned to revenue goals and ICP priorities (developers, DevOps, platform teams, and exec buyers).
Build and optimize multi-channel campaigns across paid search, paid social, email nurture, retargeting, webinars, partners, and product launches.
Manage funnel performance from first touch through pipeline: conversion rates, velocity, and lead quality.
Partner with Sales and RevOps to define MQL/SQL criteria, SLAs, lead routing, and closed-loop feedback.
Own campaign measurement and reporting: dashboards, attribution approach, experiment tracking, and insights.
Run a structured testing program across creative, targeting, offers, landing pages, and nurture journeys.
Collaborate with Product Marketing and Content to translate messaging into high-performing ads, landing pages, and lifecycle content.
Manage channel budgets and pacing to hit CAC and pipeline efficiency targets.
Work with agencies and vendors as needed to scale execution.