Head of Digital Marketing

In this key role, you will be responsible for managing overall digital presence, creating compelling social media content, executing targeted campaigns, driving SEO strategies for increased organic traffic and website optimization, and managing email marketing initiatives.

Responsibilities
Plan, create, and publish engaging content for social media and other digital channels.
Develop, manage, and optimize paid advertising campaigns, including precise audience targeting and performance analysis.
Oversee and implement comprehensive SEO strategies, including organic website optimization, content expansion, and improving site rankings.
Manage and update website content regularly using WordPress, ensuring fresh, relevant, and SEO-friendly materials.
Lead email marketing campaigns, from strategic planning to content creation, utilizing HubSpot to segment, target, and measure effectiveness.
Edit and produce high-quality video content to complement digital marketing initiatives.
Collaborate cross-functionally to align digital marketing strategies with broader company goals.