Content Marketing Specialist

We are looking for an experienced B2B Content Marketing Specialist to create high-impact, multi-channel content that drives awareness, accelerates demand, and strengthens our brand across multiple channels digital and offline.
Youll play a critical role in telling our story, writing content that educates, engages, and inspires our audience of healthcare executives, including clinical, innovation, operations, and quality leadership across provider groups, health systems, and Accountable Care Organizations (ACOs). This role is highly dynamic and hands-on, ideal for a versatile and creative storyteller with strong performance-marketing instincts.
Responsibilities
Content Development & Storytelling
Write clear, compelling, and on-brand content across a wide range of assets: emails, website copy, social posts, blog articles, landing pages, digital ads, case studies, videos, event collateral, and more.
Translate complex clinical AI concepts into accessible narratives tailored to executive healthcare audiences.
Partner with internal and external SMEs to develop content themes, webinar scripts, panel playbooks, and thought-leadership materials.
Support brand initiatives by ghostwriting thought leadership posts, bylines, award submissions, speaking abstracts, and PR-related content.
Digital & Performance Copywriting
Craft high-performing copy for LinkedIn ads, Google Search, Display, and remarketing campaigns.
Work closely with the digital marketing team to A/B test messaging and continuously optimize for CTR, CVR, CPL, and overall campaign performance.
Write and refine landing page content to maximize paid campaign conversion rates.
Email Marketing & ABM Support
Develop targeted email campaigns and BDR outreach templates segmented by persona, organization type, and ABM tier.
Write nurture journeys, marketing newsletters, and webinar/event engagement programs that support pipeline creation.
Social Media Management
Own and optimize our social media presenceprimarily LinkedInmanaging the content calendar, publishing cadence, and community engagement.
Collaborate with the design team to produce high-quality creatives for both organic and paid social campaigns.
Track social performance and proactively recommend strategies to grow organic reach and influence.
SEO/GEO & Organic Growth
Manage SEO and GEO efforts in collaboration with an agency, ensuring all content is optimized for search visibility, keyword strategy, and brand discoverability.
Develop SEO-informed content and maintain best practices across web and blog content.