Product Marketing Manager

A leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, we enable creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently.
About the role
We are ooking for a strategic and hands-on Product Marketing Manager to join our growing team and help drive impact across the entire user journey. In this role, you will help shape products in the rapidly evolving world of generative AI, empowering millions of creators worldwide. Youll work closely with Product and Marketing teams to plan and execute go-to-market launches, run cross-channel campaigns, optimize funnels, and drive meaningful business results. What youll do
* Own core marketing funnels end-to-end from first visit to paid subscription.
* Analyze conversion points, uncover friction areas, and implement initiatives to improve every step of the user journey.
* Collaborate with Product teams to design high-impact optimizations across homepage, pricing, onboarding, and in-product touchpoints.
* Plan and execute go-to-market strategies for new features, experiences, and workflows.
* Build and refine clear messaging, value propositions, and audience segmentation.
* Partner with marketing teams to deliver coordinated product-focused campaigns that drive awareness, adoption, and retention.
* Track key funnel and product performance metrics and translate data into meaningful insights.
* Drive deep understanding of users, market trends, and competitors, and convert insights into recommendations that influence product and marketing strategy.