Senior Product Analyst - Growth & Retention

We're actively recruiting a Senior Product Analyst as we continue to scale our growing Product - Growth team here at M-KOPA. You'll turn messy, multi-channel data into clear, trustworthy decisions that grow the business profitably.

The Impact

Your dashboards and models will directly unlock repeat purchase, upgrade conversion, retention and customer lifetime value. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent

The Opportunity

Mission-driven analytics: Your dashboards and models will directly influence strategies that bring digital and financial inclusion to Africa's Every Day Earners

Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)

Scale challenges: Process data from millions of daily transactions across 5 markets, combining mobile app analytics, CRM systems, telesales data, and legacy spreadsheets into a single source of truth

Environmental impact: We're carbon-negative, having displaced over 2 million tonnes of emissions

What You'll Do

At M-KOPA, you'll own our growth measurement framework – defining key events, conversion funnels, customer cohorts, and success metrics across mobile app, CRM systems, and telesales channels.

Key responsibilities include:

Building our Looker analytics layer: Collaborate with analytics engineers to create reusable LookML data models, set up governed metrics, automated data tables, user permissions, and use Git for version control

Moving from spreadsheets to a single source of truth: Audit Excel files, recreate them as data models using dbt, and replace manual tracking with automated Looker dashboards

Leading the transition to data-driven tools: Help teams migrate from manual spreadsheet tracking to automated dashboards, including migrating funnel data input into structured systems

Building automated dashboards: Create dashboards for upgrade conversion rates, repeat purchase behaviour, customer lifetime value (LTV), and unit economics

Designing agent performance and incentive analytics: Build dashboards tracking call volume, conversion rates, talk time efficiency, lead quality, and revenue per agent. Design data-driven incentive structures and real-time leaderboards

Calculating and tracking customer lifetime value: Build models estimating profit per customer cohort and track early signals predicting long-term value

Your Analytics Environment

Tools & Technologies:

Data transformation: dbt, SQL

Visualization: Looker, LookML

Product analytics: Amplitude, Mixpanel, Statsig

CRM & engagement: Braze, CleverTap, Fresh Desk

Analysis: Python or R

Data pipeline: Fivetran, Stitch, Airbyte

Version control: Git

Required Experience:

Proven track record in product analytics at fintech, telco, e-commerce, or subscription company

Strong SQL skills and experience with dbt for building reliable data models

Hands-on experience with Looker (dashboards, LookML, data governance and permissions)

Python or R for analysing experiments, building cohort models, and calculating customer lifetime value

Experience combining data from multiple sources (Amplitude, Mixpanel, Statsig, Braze, CleverTap, call-center data)

Understanding of experiment design and analysis

Experience designing performance metrics and incentive structures

The Why

You'll have direct impact on business decisions through data, working with cutting-edge analytics tools and solving complex problems that matter.

You'll build systems from the ground up, transform how teams work by moving them from spreadsheets to modern data platforms, and see the tangible results of your work in improved customer experiences and business growth. You'll collaborate with cross-functional teams including product, growth, telesales, and data science, gaining broad exposure to different aspects of the business while developing expertise in growth analytics for emerging markets.

Our Team

You'll be joining the Product - Growth team, reporting to the Head of Product - Growth. This team is responsible for driving customer acquisition, activation, retention, and lifetime value across M-KOPA's digital channels and telesales operations. The team works closely with analytics engineers, data scientists, product managers, and growth campaign managers to measure, analyse, and optimise the customer journey.

Location & Benefits

Fully remote role within UTC -1 to UTC +3 time zones

Work with diverse teams across UK, Europe, and Africa

Professional development programs and coaching partnerships

Family-friendly policies and flexible working arrangements

Well-being support and career growth opportunities

Our Mission

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.

Our Impact

Our technology has created measurable change:

Connected: 2.5 million first-time mobile internet users connected

Prosperous: 70% of customers use M-KOPA products for income generation, with 35,000+ livelihoods created for agents

Green: 2.155 million tonnes of CO₂ avoided through clean energy products and e-mobility, with over 127,000 circular economy products provided

Ready to Build Analytics that Drive Real-World Financial Inclusion - apply now!

Why M-KOPA?

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.