Marketing Analyst

Join our company, a leading global fintech innovator  that is revolutionizing cashless payments, consumer engagement, and business management solutions. With over 1,200 employees across 12 offices worldwide, we offer a diverse and dynamic environment where your work directly impacts the future of global commerce. We foster a culture of innovation, continuous learning, and data -driven decision-making. We are looking for a highly motivated and intellectually curious Marketing Analyst to join our Growth team. Reporting directly to the Director of Growth, this role is pivotal in advancing our data discipline and driving efficiency across our marketing and sales operations. You will leverage deep analytical insights to identify growth opportunities, optimize performance, and directly contribute to our  strategic GTM success in the evolving landscape of AI Marketing. Your key responsibilities will include: Impact Growth Strategy: Enhance marketing analytics to identify, surface, and conduct deep-dive analyses into marketing performance (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities and scale the highest ROI channels. Innovate & Diversify: Ideate, explore, and TEST new growth channels, leveraging AI and automation, to diversify and scale sales operations and GTM pipeline. Optimize GTM Funnel: Track funnel metrics and lead quality, and make iterative improvements to boost conversion rates. Segment target audiences and conduct cohort analyses to guide personalization, experimentation, and retention strategies. data Storytelling: Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI) and Transform complex data sets into clear, actionable insights and compelling presentations for executive stakeholders. Collaborate cross-functionally to embed data -driven decision making across marketing department to define and standardize key definitions, metrics, and data governance to ensure alignment and consistency Who You'll Work With You will be a key partner to our Growth, Sales, and Marketing teams, collaborating closely with other Sales Operations team members to ensure alignment and maximize impact.
Learn More about us:
Founded in 2005, we provide an end-to-end platform for payments, empowers businesses to grow revenue, reduce operational costs, and deliver seamless commerce experiences. Our customer-first mindset and commitment to in-house innovation have positioned us at the forefront of the cashless payment revolution, serving the unattended and retail sectors around the world. We support over 80 payment methods in 60+ currencies, hold a European payment institution license, and have formed strategic partnerships with global financial institutions to deliver powerful, scalable solutions. With more than 1,200 employees across 12 global offices, we operate in 120+ countries. Our global headquarters in Herzliya Hills, Israel, is our largest site, housing over 600 employees across 20+ departments. At our company, we believe in creating long-term impact through loyalty tools, omnichannel solutions, and an agile ecosystem of value-added services. We're proud to support businesses in reaching new heights and we're always looking for innovative, passionate individuals to join us.