Web Expert

As Alma’s global Web Manager, you will be the driving force behind the strategy, experience, and performance of our global web ecosystem—including the main site, subsidiary sites, product mini-sites, and other sites. You’ll manage seamless, high-performing journeys that grow brand awareness, organic reach, and qualified demand, while enabling partners and regions. Sitting at the intersection of marketing, UX, conversion, and technology, you’ll translate creative concepts and business goals into secure, fast, accessible, localization-ready experiences. Key responsibilities: Web Strategy & Management
* Oversee the WordPress multisite environment (global, subsidiaries, mini-sites) in partnership with vendors and IT—focusing on governance, quality, and continuity rather than hands-on development.
* Set web experience standards (UX & SEO guidelines, accessibility, performance thresholds, design systems) and ensure consistent application across sites. Content, SEO & Localization
* Ensure on-brand, compliant, and localization-ready content.
* Drive technical and on-page SEO standards (internal linking, schema, redirects, media hygiene) and integrate SEO into content briefs and page templates.
* Govern localization workflows with and ensure timely, high-quality rollouts across country sites. Analytics, reporting & insights
* Own GA4 and GSC governance; maintain standard dashboards showing traffic, engagement, conversions, and Core Web Vitals.
* Translate data into clear insights and actions; recommend experiments (A/B or controlled changes) to lift conversion and user satisfaction.
* Report progress against quarterly targets to marketing leadership and regional stakeholders. Platform reliability, performance & security
* Ensure uptime, performance, and security targets are met through vendor-led operations.
* Oversee DNS, certificates, backups, monitoring, and incident management via documented runbooks and SLAs. Vendor, budget & stakeholder Management
* Lead day-to-day collaboration and SLAs with vendors (multisite dev, SEO, hosting, translations).
* Align with Content, Product Marketing, Regional Marketing, Compliance/Regulatory, Legal, and Sales/CRM to deliver web changes that meet market and regulatory requirements.