Senior Social Media Manager

The Global Communications team is looking for a seasoned, innovative Social Media Manager to join us in defining the future of our brand presence across all social platforms. This role is built for someone who lives and breathes social media, has their finger on the pulse of cultural movements, and sees social media as the ultimate playground for brand storytelling and community building.
You'll own our end-to-end social media strategy and execution, including our culture channel, creating trend-setting content that resonates with diverse audiences while driving measurable business impact. Working closely with marketing and cross-functional teams, you'll ensure our social presence is cutting-edge, culturally relevant, and strategically aligned with our broader business objectives.
This is the perfect role for a BEAST who gets it and has done it someone who is already seeing the trends before they happen, is living in the future of AI and social, knows how social should look like in 2025 and beyond, and hasn't burned out but still has the passion to experiment and turn emerging opportunities into community and business growth.

What you'll do:
Define the future of social media by developing and executing comprehensive strategy across LinkedIn, Instagram, TikTok and emerging platforms, while pioneering how social should look like in 2025 and beyond through AI-first content creation and community building.
Live on social and identify cultural trends before they hit mainstream, leveraging your deep understanding of digital culture to create rapid-turnaround, trend-setting content that positions AppsFlyer as a cultural leader.
Own AppsFlyer's culture channel (LifeatAF) and all brand social presence, creating authentic, engaging content that showcases our company culture, globally and locally, while building community and driving talent attraction.
Create high-quality, cutting-edge content strategically tailored to each platform including copy, images, videos, stories, and reels using advanced AI tools and emerging formats. Own the content calendar and collaborate to amplify reach.
Own review and reputation channels by managing our presence on third-party platforms, responding to reviews in our unique brand voice, and partnering with CS, Growth and Product Marketing to drive strategic engagement.
Monitor and engage with audiences in real time across all channels, fostering community trust and loyalty while moderating conversations, responding to comments and DMs, and collaborating with performance marketing teams on paid social campaigns.
Track and optimize performance by analyzing key metrics weekly and monthly, A/B testing innovative content formats and AI-powered approaches, using data insights to refine strategy and provide actionable recommendations for next-level social marketing ROI.