Demand Generation Lead

We are a leader in the chargeback automation industry, providing hands-free solutions to help merchants reclaim their revenue. Our innovative AI-driven platform addresses payment disputes efficiently and accurately, allowing our clients to focus on their core business activities. We are a forward-thinking company that values innovation, responsibility, and fairness. This is a career-defining opportunity to own and build the Demand Generation function for an established, fast-growing company. As our Demand Generation Lead, you'll be the architect of our entire demand enginecreating the strategy, systems, and programs that drive awareness, engagement, and pipeline. This is a hands-on, high-impact IC role where you lead the discipline end-to-end, with real budgets, proven product-market fit, and the backing to do demand gen the right way. As the company scales rapidly, you'll scale with itthis is a role with serious growth potential for a self-starter ready to make their mark. What will you do? Performance Marketing: Own and optimize PPC and paid social campaigns to generate qualified enterprise leads. SEO & Content Performance: Supervise our SEO agency to boost rankings, organic traffic, and conversions. Channel Innovation: Lead ABM campaigns and experiment with affiliates, influencers, and new growth channels. Analytics & Insights: Track and analyze performance across campaigns; translate data into actionable insights. Cross-Functional Alignment: Partner with Product Marketing, content, and sales to maximize impact.
Why join us?
* Build and own the demand engine at a fast-growing startup with global impact.
* Significant opportunities to grow as the company scales rapidly
* Competitive compensation, benefits, and a collaborative, ambitious culture.
* The chance to shape our growth strategy from the ground up.