Product Marketing Manager

Required Product Marketing Manager
As Product Marketing Manager you'll have the unique opportunity to expand and accelerate the Product Marketing function as a highly valued member of our rapidly growing team. You should be ready to jump in, learn on the fly and contribute immediately as we accelerate our efforts to create unrivaled demand for our high growth B2B SaaS observability platform.
You will contribute directly to our developing technical, go-to-market and content strategies for the organization's cloud-native SaaS solutions. Significant emphasis will be placed on researching and building an understanding of the market, related technologies and the buyer needs that drive our business. Armed with this knowledge, you'll support marketing campaigns, content generation and sales enablement efforts, among many others.
You'll develop compelling positioning, messaging, and campaigns that highlight our key differentiators in the market. You'll work cross-functionally with product, sales, and marketing teams to create effective content and enablement materials that articulate our unique value proposition, with a focus on our AI capabilities, cost-effectiveness, and seamless user experience.
If you're excited by the opportunity to expand your product marketing skills and help change the manner in which organizations monitor and secure their environments in the modern DevOps-driven, cloud-native world, this position may be for you.
Hybrid work environment with office days being: Mondays, Tuesdays, & Wednesdays.
Below are the key responsibilities of the role.
Positioning & Messaging:
Refine and implement our AI-Powered Observability positioning strategy
Develop targeted messaging for different customer segments and use cases
Create compelling value propositions that effectively communicate our platform's capabilities and benefits
Sales Enablement:
Equip the sales team with effective messaging, qualification questions, and competitive positioning
Create impactful sales collateral that clearly communicates our platform's value proposition
Train teams on how to effectively articulate our differentiators and address customer pain points
Campaign Development & Execution:
Design and execute targeted marketing campaigns that generate qualified leads and build market awareness
Develop comprehensive content strategies that address customer pain points while showcasing our platform's capabilities
Collaborate with demand generation to implement tactical experiments and optimize campaign performance
Competitive Intelligence:
Create and maintain comprehensive competitive battle cards and market analysis
Monitor industry trends and competitive positioning in the observability space
Develop effective differentiation strategies that highlight our unique value proposition
Content Creation:
Lead the development of high-value content including technical deep dives, customer success stories, and SEO-optimized articles
Develop comparison content, TCO calculators, and other resources that demonstrate our platform's value
Create thought leadership content that positions us as experts in AI-powered observability.