Digital Product Manager Consumer Applications

Role Purpose The Digital Product Manager Consumer Applications is responsible for managing the lifecycle of multiple user-facing applications that serve distinct consumer groups. The role combines product ownership with strategic commercialization, ensuring each application drives user engagement, business value, and revenue opportunities. Scope of Responsibility
* Application Ownership: Manage multiple apps and ensure each delivers value across user types.
* Strategy & Monetization: Define and execute monetization models for consumer apps and identify commercialization opportunities across user groups. Drive market expansion by identifying new user segments, and values that lead towards opportunities to grow our apps impact and reach.
* Roadmap Management: Own the roadmap for each app, prioritize based on business outcomes, user needs, and technical feasibility.
* Execution: Manage backlog, write epics and user stories, and work with agile teams to ensure delivery.
* Applications lifecycle management owner, from discovery to sunset
* Measurement & Analytics: Define KPIs, monitor adoption/engagement, conversions among other metrics, and drive continuous improvement.
* Use salesforce Marketing Cloud (SFMC) to orchestrate personalized communications, push notifications, and customer lifecycle automations.
* Innovation: Identify new technologies, trends, and features relevant to digital apps.
Key Interfaces
* R&D / QA ensure delivery, technical feasibility, and quality.
* Marketing go-to-market, positioning, and user acquisition.
* Product Peers align vision and roadmaps across consumer/B2B products.
* Sales Leadership provide insights, enablement, and support commercialization.
* Customer Success / Support capture feedback, improve User Experience.
* Finance / Strategy validate monetization models and business impact.