Senior User Acquisition Manager - Discovery Channels (Meta & TikTok)

We built a platform that builds businesses. From launching and managing to growing a business, we are the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, were turning the process of starting, managing, and growing a business into a better experience; were simplifying the business journey. We believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You! Were looking for a Senior User Acquisition Manager - Discovery Channels to lead and scale our performance marketing efforts with a specialization in Meta and TikTok This is a high-impact, senior role where youll own strategy, execution, and optimization for our most critical acquisition channels. Youll be responsible for driving measurable growth by combining analytical rigor with creative excellence. If you thrive in scaling discovery platforms, obsess over data -driven decisions, and understand how to stay ahead of trends, this is your opportunity to make a global impact.
Key Responsibilities Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok, ensuring campaigns align with our goals and deliver strong ROI. Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms. Experimentation & Innovation: Continuously TEST new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency. Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy. Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.