Senior Marketing Director, Shippers

About Us Think about literally anything in your house. Your shirt. Your phone. That random IKEA wrench thingamabob you still havent thrown away. Odds are, it all came from somewhere else. Freight is the invisible magic trick that makes the global economy work. And were the ones helping it work a little bit faster, smarter, and cheaper. our company (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store. Weve been on a rocketship (freight ship?) of double-digit growth for years, and were nowhere near done.
About the Role Were looking for a marketing leader who can look demand gen dead in the eyes, tie on a red bandana like a 80s montage, and say: lets do this. Please practice your best rendition of that for your interview. Bonus points if you wear the bandana. Youll own the B2B marketing strategy for shippers (ie, importers and exporters of all shapes and sizes), turning a mountain of logistics content and data into campaigns people actually want to read (instead of just downloading for the free stock photo). Youll figure out how to make enterprise decision makers perk up, refine our ICP, optimize conversion, and maybe even make sales like you instead of just tolerate you. Youll also get to practice low-touch full-funnel optimization that B2B marketers dream of. Then youll stop for lunch. Basically, if you live for the messy combo of campaign execution and strategy, this is your playground.
Responsibilities
* Build a demand gen engine so good, sales will write you thank-you notes (or at least stop ignoring your Slack messages).
* Dive into analytics until you figure out why that shiny new whitepaper is converting at 0.3%.
* Hone ICP and positioning so picky logistics buyers wake up and actually care. So that they feel seen. So that when they read your copy, the heavens open up, a beam of light brushes their face, and tears stream down their face
* Partner with sales, rev ops, and marketing ops to turn good ideas into pipeline.
* Mentor your team so they can execute and optimize campaignsand still like you afterwards.
* Join sales calls where youll hear our company mispronounced in new and exciting ways.
* Experiment with new channels while keeping our machine humming
* Build ABM strategies that dont make prospects run for the hills.
* Promise to never use the word synergy.
Hybrid:
Yes