Site Experience Manager

We are looking for a Site Experience Manager to own and optimize the performance of our eCommerce product and category pages. This role will be responsible for creating a seamless, engaging, and high-converting shopping experience that drives revenue growth. You will work cross-functionally with merchandising, marketing, design, and product teams to improve key metrics such as Average Order Value (AOV), Add-to-Cart Rate, and Conversion Rate.
Responsibilities:
Own Site Performance Metrics: Monitor and improve KPIs including conversion rate, add-to-cart rate, bounce rate, and AOV.
Optimize Product & Category Pages: Ensure pages are visually appealing, easy to navigate, and strategically merchandised with the right mix of products, upsells, and cross-sells.
Conversion Rate Optimization (CRO): Partner with product and design teams to plan, execute, and analyze A/B tests and personalization strategies.
Content & Merchandising Management: Oversee product descriptions, images, videos, and other content to ensure accuracy, consistency, and engagement.
Customer Journey Analysis: Use analytics and heatmaps to identify drop-off points and friction in the shopping experience, then develop solutions.
Collaborate with Cross-Functional Teams: Work closely with marketing to align campaigns with site experience, and with product/engineering to improve functionality and features.
Create & Curate New Products: Develop exclusive product bundles, recommendations, and cross-sell offerings that expand our assortment and inspire customers to buy more.
Promotions & Campaign Execution: Partner with merchandising and marketing to implement seasonal campaigns, ensuring they are optimized for maximum impact.
Stay Ahead of Trends: Continuously research industry best practices, competitor activity, and new technologies in digital merchandising and CRO.