Product Marketing Manager, Customer Lifecycle

Required Product Marketing Manager, Customer Lifecycle
IL, Netanya (On-site)
Description
Our Product Marketing Manager, Customer Lifecycle will be responsible for driving revenue growth and pipeline generation from existing customers.
You will execute targeted sales plays, implement playbook-driven campaigns, and scale self-serve customer revenue by converting them into high-value, engaged accounts. Your role is strategic yet hands-on, ensuring successful expansion, upselling, and cross-selling to our current customer base.
Responsibilities
Design, launch, and optimize customer lifecycle campaigns focused on pipeline generation and revenue expansion.
Execute targeted sales plays including upsell, cross-sell, and feature adoption initiatives aligned closely with the sales team.
Leverage existing playbooks (e.g., usage-based expansion, renewal acceleration, competitive displacement, product cross-sell) to drive growth.
Identify and scale opportunities to convert self-serve paying customers into high-touch enterprise or strategic accounts.
Collaborate closely with sales to ensure alignment and consistent messaging and cross-team execution across customer-facing activities.
Track, measure, and report performance and continuously iterate and improve campaign effectiveness through experimentation, segmentation, and personalization.