Head of Customer Revenue Marketing

We are scaling fast - and we're hiring a Head of Customer Revenue Marketing to build and own the function that drives revenue growth from our existing customer base. This role is commercially accountable: your goal is to generate a qualified upsell pipeline that contributes at least 30% of the total company pipeline by the end of 2025.
Youll work cross-functionally with CS, AM, Sales, Marketing, Product and RevOps to execute highly targeted, data-informed programs across lifecycle marketing, ABM, and in-product expansion. Youll be expected to bring strategic clarity, operational focus, and a deep sense of ownership over the commercial funnel.
Come and be you with us
Being an employee is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If thats bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, were waiting with open arms. Come join us.
What Youll Own
Building and executing our customer revenue pipeline strategy across segments and regions
Defining and delivering on commercial KPIs: UQLs (upsell qualified leads), CPSQLs (cost per sales qualified leads), conversion rates, influenced pipeline, and win rates
Leading cross-functional program design and execution, including campaign structure, targeting, and performance optimization
Running expansion programs across lifecycle marketing, customer advocacy, ABM, and in-app journeys
Partnering with CS, Sales, Marketing, RevOps, and Data to align on targeting, activation moments, and conversion workflows
Creating campaign frameworks and playbooks that scale across SMB, MM, and Enterprise customers
Reporting pipeline impact clearly to executive stakeholders, and continuously iterating on what drives revenue.