Senior Director, Brand

Have you ever wanted to work for an industry leader? Well, how about an industry creator?! At , were not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. And with over 2,000 clients, including more than a third of Fortune 500 companies, working with us daily, were changing how enterprises interact with their technology.

So, if youre looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, is the place for you!

The Senior Director of Brand will lead brand function across positioning, visual identity, social media, thought leadership, and brand experience. The role unifies these domains under a cohesive strategy that drives external validation, builds brand equity, and maintains consistency across public-facing channels. It owns external storytelling through customer champions and subject‑matter expertscomplementing Analyst and Media Relations efforts. Scope includes direct oversight of the Social Media, Brand Experience (including the Brand Experience Manager), Design, and Content teams.
Key Responsibilities
Brand Strategy & Positioning
Own the overarching brand narrative, messaging architecture, and visual guidelines, setting guardrails so Content and Product Marketing teams craft channel‑specific stories and product positioning within that framework.
Build and maintain a strategic roadmap for brand expression across digital, experiential, and social channels.
Partner with Product and Program Marketing and Executive Leadership to align brand messaging with go‑to‑market strategy and business goals.
Thought Leadership & Brand Voice
Develop a structured thought‑leadership program that amplifies authority through executives, customer champions, and industry‑relevant narratives.
Partner with Customer Advocacy to extend the reach of customer stories and reinforce market credibility.
Ensure a consistent, differentiated brand voice across all owned and earned channels.
Social Media Strategy & Execution
Own corporate social media presence, channel mix, content calendar, and engagement targets.
Lead the Social Media team in developing data‑driven campaigns that advance the brand narrative and support demand generation.
Monitor performance metrics and optimize strategy to expand reach, engagement, and share of voice.
Design & Creative Oversight
Provide strategic direction and leadership for the Design team.
Ensure the brands visual identity remains modern, consistent, and aligned across all formats and platforms.
Oversee the review and approval of brand‑critical creative deliverables.
Team Leadership & Development
Directly manage team members across Social Media, Brand Experience, Design, and Content.
Build a high‑performance culture across brand‑related functions, focusing on alignment, execution, and talent development..
Executive Branding & Market Voice
Guide the development of executive-level messaging and visibility strategies.
Oversee the strategy for executive presence across external channels including social platforms and industry events.