Digital Marketing Manager

Required Digital Marketing Manager
Description
The Digital Marketing Manager leads the execution of global digital marketing efforts, ensuring consistency, performance, and alignment with brand and business goals. This role is responsible for managing the corporate website and regional sites, driving digital customer journeys, and supporting regional marketing teams with best practices, tools, and localized execution.
The manager oversees key digital channels and platforms including web, marketing automation, SEO/SEM, content, CRM and analytics while ensuring a seamless user experience and measurable results across markets.
Key Responsibilities
Plan and execute global digital marketing strategy aligned with company objectives
Own and optimize the corporate website and related digital assets (UX, content, SEO)
Lead customer journey development across digital touchpoints
Manage and improve marketing automation, CRM engagement, and email campaigns
Support regional teams with localization, toolkits, and knowledge sharing
Track KPIs such as traffic, conversions, campaign performance, and engagement metrics
Ensure consistency in digital brand experience across regions and platforms
Collaborate with key functions: Brand, Product Marketing, IT, and Sales
Establish and enforce digital governance guidelines to ensure consistency across markets, tools and platforms
Manage a team of digital marketing specialists in different fields marketing automation and web, and digital Projects Manager
Work with offshore resources as well as agencies and other vendors.