Product Marketing Associate

We seek a strategic and detail-oriented Product Marketing Manager to join our dynamic, fast-growing team. In this role, youll take ownership of a wide range of product marketing initiativesfrom crafting in-app messaging and refining product microcopy to developing compelling collateral that drives engagement and understanding. You should have a knack for writing and an ability to translate complex, technical concepts into clear, persuasive, and jargon-free language. Success in this role requires strong cross-functional collaboration skills, especially with Product, Solutions Engineering, and customer-facing teams. Were looking for someone with a proactive mindset, a positive attitude, and the ability to independently manage multiple projects, meet deadlines, and drive results.
RESPONSIBILITIES:
Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features.
Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences.
Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding.
Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies.
Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption.
Collaborate cross-functionally to shape product communication based on customer feedback and market needs.
Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives.