Head of Socials

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

About the role

We’re hiring a Head of Socials to build a social presence people genuinely want to follow. This role exists to significantly raise the bar on how Deel shows up culturally, creatively, and strategically across social platforms.

This is not a traditional corporate social media role. It’s for someone who deeply understands internet culture, knows how to engineer viral moments, and can turn social into a meaningful brand and growth lever. You’ll own Deel’s global social strategy end to end, with the autonomy to build something distinctive and ambitious.

What you’ll do at Deel

Own and evolve Deel’s global social media strategy across platforms including TikTok, Instagram, LinkedIn, and X

Define and develop a clear, ownable brand voice that feels fun, insightful, aspirational, and platform-native

Create and ship high-velocity content, balancing one-off viral moments with a consistent always-on engine

Partner closely with a creative external agency and creators as peers, not vendors

Lead and develop a small in-house social team (2–3 people)

Use social listening and cultural signals to insert Deel into relevant conversations in real time

Balance creative risk with brand integrity, knowing when to push boundaries and when to pull back

Set clear success metrics and continuously iterate based on performance and audience response

Some key qualifications

Proven experience creating or leading viral, culturally relevant social content

Demonstrated ownership of outcomes, not just participation in campaigns

Strong understanding of how content and tone should vary by platform

Excellent editorial judgment and storytelling instincts

Experience working with creators, agencies, and cross-functional partners

Ability to clearly articulate why content worked, not just that it did

Comfortable operating in fast-moving, ambiguous environments with high autonomy

We’d especially love to speak with you if you’ve

Built or scaled a brand or audience that people actively follow and engage with

Worked in consumer, lifestyle, challenger brands, or high-growth tech environments

Created social content that travelled beyond its core audience or category

Strong writing instincts and intellectual curiosity

A bias toward action, experimentation, and shipping over perfect process

A point of view on what great social looks like—and the conviction to back it

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

Stock grant opportunities dependent on your role, employment status and location

Additional perks and benefits based on your employment status and country

The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at [email protected].

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